The MBA environment was becoming increasingly competitive and B-school rankings were playing a greater role in the prospect’s decision-making process. Darden School of Business was struggling with holding ground in the rankings and was finding both the quality and quantity of their applications were declining. So they called on LBA to create a solution to their problem.
A new brand campaign was developed, along with an integrated media and marketing plan to promote the brand to all of Darden’s core constituents including prospective students, current students, alumni, corporate recruiters, parents of students and more. I came in as the primary art director, after the first generation of the campaign and developed the updated content to that campaign, plus the alumni event collaterals.
Magazine and Newspaper Ads
Reunion Brochure and Invitation Mailer
Online Banners
