The AMA needed ammunition to drive much needed change in the health care system. 1 out of every 7 Americans had no health insurance. The issue was reaching epidemic proportions, increasingly affecting millions of people. LBA was hired on to fulfill this critical assignment.
The message that was created around this issue was called “Voice For The Uninsured” and it extended across all mediums including TV, print, online, event marketing, podcast, radio and music marketing. As the senior art director, I designed the primary creative for this campaign and collaborated with other associates on various campaign related content.
Print Ads
Mobile & Outdoor Billboards
Website Newsletter
Online Banners
TV Ads